In the research, 40% of people thought they would be more expensive. But actually, they retail at less than the price of Cif spray bottles. We think there's no better place to start than in the home," Cleland added. "By keeping a bottle of Cif and refilling and reusing it over and over again, consumers can reduce their consumption of single use plastic." As we are committed to people using their Power & Shine spray bottles for life, if the trigger spray breaks, we will deliver a new one free of charge. Good for consumers, the planet and our business All prices quoted are Recommended Retail Prices. Retailers are free at all times to set their own retail prices. Unilever UK’s new Five Point Plastic Plan – Get Plastic Wise #GetPlasticWise

By reusing the bottles, Cif hopes to reduce the amount of trigger sprays being disposed of, which are problematic to recycle as many companies aren't equipped to deal with them. News from Dezeen Events Guide, a listings guide covering the leading design-related events taking place around the world. Plus occasional updates. Dezeen Awards China Following the successful launch of its largest refill trial in Europe in Asda’s sustainability store in Leeds last year, Unilever’s new ‘test and learn’ trials this year will be the first of their kind at this scale in the UK. With our broad portfolio, we’re well placed to trial a range of refill–reuse models across various product categories and formats, including personal care, beauty, laundry, home, hygiene and food. Since 2018, we have launched over 50 pilots.Research from Edelman shows that UK consumers are increasingly demanding more refillable and reusable solutions. But solutions do exist. The same report found that this amount can be reduced by 80% if major transformational change takes place.

Weekly updates on the latest design and architecture vacancies advertised on Dezeen Jobs. Plus occasional news. Dezeen Awards

Insights from this initial trial, as well as Unilever commissioned research, is informing their expanded trials this year: While triggers are technically recyclable, many recycling companies aren’t geared up to deal with them. Plus, they are designed to last approximately 15 times – about five years, on average – but instead, generally get disposed of after just one use. Changing how we make, distribute, use and dispose of everyday products is one of the biggest environmental challenges the world is currently facing. It’s also an issue where consumption habits are just as important as business models. Daily updates on the latest design and architecture vacancies advertised on Dezeen Jobs. Plus occasional news. Dezeen Jobs Weekly

The design also makes them easier to use than many alternatives on the market, including refill pouches that can be difficult to pour and therefore quite messy. Almost a third of people worry about spillages when refilling household products, particularly cleaning supplies. Unilever aims to produce all its ecorefill and spray bottles from 100 per cent recycled plastic by the end of 2020. The refill and reuse approach is in its early days. We’re all still learning. But experimenting in real-world conditions has given us a lengthy list of insights – and an even lengthier to-do list. Now we want to build momentum and do everything in our power to help bring about a refill–reuse revolution. Our research shows that two-thirds of us feel guilty when we throw away plastic and shoppers are looking for easy switches that can have a positive impact on the world around us," she continued. Cif ecorefill provides the answer to these problems. They are small and light, so can be bought in bulk, and they take up less space in cupboards and recycling bins.Made with 75% less plastic, Cif ecorefill simply attaches to the current Cif Power & Shine bottles. Through its innovative technology, it seamlessly releases the super-concentrated product into the bottle, which is filled with water at home. The ecorefill contains a 10x concentrated formula, delivering the same superior clean for which Cif is known and loved. The appetite for refillable and reusable products has spurred Unilever to expand its refill & reuse activities through a series of trials in the UK, delivering and testing convenient and sustainable solutions to help shoppers cut plastic consumption

The expanded trials are in seven stores across the country, including Glasgow, York, Rugby, Milton Keynes and Leeds. Unilever is working with retail partner, Co-op, to test refills amongst convenience shoppers, in addition to customers at larger Asda supermarkets, and will be announcing plans for more stores and trials later in the year. Changing how we make, distribute, use and dispose of everyday products is one of the biggest environmental challenges the world is currently facing," said the company. "It's also an issue where consumption habits are just as important as business models."

Sharing what we have learnt from our pilots

The need for an absolute reduction in plastic use is abundantly clear. A report by The Pew Charitable Trusts and SYSTEMIQ – Breaking the Plastic Wave – found that ocean-bound plastic is set to triple by 2040 unless radical action is taken. According to research from marketing consultancy firm Edelman cited by Unilever, UK consumers are increasingly demanding more refillable and reusable solutions.